EASY

Signing up for Learn.LGBT is either free or very low cost — and takes less than 2 minutes.

GLOBAL

LGBT customers are everywhere and you can build your businessfrom this USD$211 billion market.

POWERFUL

Knowledge is power: the Learn.LGBT program unlocks this valuable market for your business — and gives your team the insights they need to deliver outstanding service to LGBT customers.

CERTIFIED

Becoming part of the Learn training program gains your business the valuable OutNowCertified recognition. Train your team and see your LGBT sales increase as a result.

Testimonials

What Customers Say ?

  • “The Learn.LGBT program has now been used by more than 900 of our team in both of our Cancun resorts — to make sure the customer facing staff our guests connect with are able to deliver for them the very best levels of welcoming service.”

    Patricia Trejo, Training & Quality Manager, JW Marriott

  • “With the advantages of this innovative learning programme, staff are able to deliver superior service to our LGBT visitors.”

    Ralf Ostendorf, Sales Director, Berlin Tourismus & Kongress

  • “We know from customer feedback that through your work we are now in a very strong position that is both good for our business and, importantly, has been shown to be good for the gay and lesbian community. We could not have accomplished such success without utilising your services.”

    John Symond, Managing Director, Aussie Home Loans

  • “Your experience in advising companies on how to understand and develop their business in the gay and lesbian market is truly rare and quite possibly unique.”

    Meshlin Khouri, Senior Manager, Corporate Affairs, Merck Sharp & Dohme

  • “Thank you so much for your inspiring and compelling presentation earlier. It was exactly what we hoped for this important milestone in our history.”

    Mark Pearson, CEO AXA US, Global Champion — Allies@AXA PRIDE

  • “Before your training, my staff could not understand how selling to LGBT customers can require a customised sales approach. The team now have a clear understanding why letting the their LGBT customers feel comfortable with the sales transaction is so critical to realising the sale. Thanks again — and well done.”

    Ian Mayer, Dealer Principal, Sydney City Toyota

About Learn.lgbt

It should go without saying that LGBT customers prefer to buy from businesses that understand them well and treat them with equal respect. Yet almost 10% of research respondents experienced poor customer service in the past twelve months — just because they were perceived to be LGBT.

LGBT people become vastly more likely to buy when they know that customer-service people they deal with are well-trained on inclusion and diversity issues.

That is where Learn.LGBT can help.

We work with clients — both online and with in-person workshops — to help customer-service and sales teams discover what motivates LGBT customers: what they fear, what they would like when you serve them and the many ways in which great customer service matters to them.

Learn.LGBT lets your team create not only a satisfied customer, but a loyal one, one who becomes more likely to return - and to send their friends.